Sunday, April 26, 2009
What is "Success"?
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What is the Headline Analyzer?
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What is the Headline Analyzer?
This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:
| Intellectual | Empathetic | Spiritual |
| Words which are especially effective when offering products and services that require reasoning or careful evaluation. | Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people. | Words which havethe strongest potential for influence and often appeal to people at a very deep emotional level. |
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"Unique Marketing Test Reveals Likely Election Winner."
How do you reach inside the mind of voters to determine
who they will vote for, even before they may even know
themselves?
That is the particularly intriguing question faced by
hundreds, even thousands of pollsters, not to mention
politicians. As the public is exposed to the daily,
hourly barrage of skittishly jumping results of the
polls, there seems to be no way to measure what will
happen, except to say it is "virtually a dead heat."
Hakim Chishti, Executive Director of the research firm
Advanced Marketing Institute (AMI) believes his form
picked the likely winner. And it will not be anywhere
near a "too close to call election." In fact, according
to Chishti, "one of the candidates is three more times
more likely to be chosen in this election."
“It’s All in the Sound of Your Voice”
According to Chishti, "Going all the way back to Plato,
it has been known that our emotions are affected by the
actual sound of words; the tones within words 'mean'
something to us, regardless of which language is being
spoken, and regardless of whether we even know the
language."
Chishti, who is fluent in several Near Eastern languages
and a US Government Fulbright Research Scholar, says "I
became interested in the harmonics of languages, when in
my travels I found that people had emotional reactions to
languages which they did not know."
Phonetic Symbolism: the Key to the
Emotional ‘Meaning’ of Words
In linguistics this phenomenon is known as "phonetic
symbolism." Marketers and researchers for decades have
used this awareness to develop brand names and evaluate
marketing communications. Russian researchers discovered
that these sound affect a child while it is still in its
mothers womb.
While the effects of spoken words on our emotions can be
profound, understanding the specific mechanics of how
sounds produce specific emotional reactions has been an
elusive goal for researchers.
200,000 Words Analyzed for Emotional Impact
In the 1990s, Dr. Chishti led his team of researchers at
the Advanced Marketing Institute to develop special
algorithms. Based upon research at Bell Labs, Chishti's
computer experts analyzed the tonal qualities in more
than 200,000 words in the English language, and the
specific centers in the mind and body activate by
specific waveforms made by each sound.
The Advanced Marketing Institute provides a free analysis
tool online which provides free evaluation of headlines.
Site visitors run more than 30,000 headlines through the
tool each month, to improve the emotional connection of
their marketing slogans with potential customers.
The analysis results provide a breakdown of words into
three categories - those affecting the emotional,
intellectual and spiritual centers of a person. Based
upon these criteria, Chishti's firm provides special
computer analysis to Fortune 100 clients and others. The
results are stated as an "Index" for each component of
the emotional value of a particular series of words.
“Inside the Mind of the Marketplace” (And Voters)
According to Chishti, this type of research provides very
deep insight into how customers interact with products,
services, and other people. "We call this analysis
"Inside the Mind of The Marketplace," Chishti said.
"It was possible for us to evaluate, as just one
example," said Chishti, "political candidate's speeches,
to discern how emotional, or intellectual or spiritual
their communication is."
Chishti also said, "If you also evaluate the blog posts
of a candidates' web site, one can more fully match the
communication style of prospective voters. That is a
considerable advantage."
So after an evaluation of all the candidates' speeches
and all of the campaigning across millions of miles and
thousands of hours of stale dinners and limp shrimp,
which candidate does Chishti predict will be the winner?
“It’s all in the name …”
"Of course many factors influence an election," he said.
"The area we thought most relevant was the name of the
candidate himself. Since this is the most obvious and
often-repeated aspect of everyone's connection to a
candidate, we wanted to get to the core perception for
each candidate. We felt the name provided just such a
focus.
And Chishti revealed to us that purely in terms of the
harmonics of the names, one candidate is a clear winner,
and overwhelming winner. And that is Senator Barak Obama.
"At least according to the science of linguistics and our
computer analysis of how people respond emotionally, Sen.
Barak Obama's name has an overall emotional content index
value of 150%, whereas John McCain's rating is only 50%."
Candidate’s name “off the charts in
terms of emotional appeal…”
To put that in perspective, even the best copywriters
attain an index rating of around 30%. So while McCain's
name is not necessarily weak, the harmonic strength of
Obama's name if essentially off the charts. You
practically could not have invented a more emotionally
connective name for a political candidate," said Chishti.
"Without getting too technical about it all" Chishti
said, "simply in terms the emotional, heartfelt
connection, common people have three times the
"emotional" connection with Sen. Obama."
Though considered ‘intellectual’, people ‘feel’ him as
the more as emotional and empathetic candidate.”
Even more interesting, said Chishti, is that we can
further break down the specific format of emotions, into
heartfelt qualities or emotions, intellectual values and
spiritual values. "Interestingly, " even though Obama is
considered the "intellectual" of the candidates, his name
conveys only "emotional" or heartfelt values to people.
"Perhaps that explains to some extent the rising tide of
veneration enjoyed by the Obama campaign, and the large
crowds, their sense of commonality of purpose and
community exhibited by the huge crowds he draws," Chishti
said.
This report may be forwarded or republished on any
website with attribution to www.aminstitute.com
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Friday, April 24, 2009
Are you a recruiter? Or are you a sponsor?
Are you a recruiter? Or are you a sponsor? There is a big difference. A recruiter is effective at "signing up" people, and then moving on to "sign up" others. The recruiter seems to be in a frantic search to find superstars among the crowd, and his way to "find" them is to "sign them up" and then watch and wait. The recruiter believes in "love ‘em and leave ‘em. He expects the superstars to eventually rise to the top, and the others to eventually quit. The sponsor has a different attitude. He believes that any person worth sponsoring is worth developing. The sponsor believes in "marrying" the people he sponsors. The recruiter believes in the "one-night-stand".
Being a sponsor is an ongoing, continuing activity. It is this ongoing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility. The recruiter is a traveling salesman; once he has sold you, he is gone. The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging.
There is also a transferable concept here. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement. A recruiter expects a born superstar.
I have six sons. Each time that I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card that read either "boy" or "girl". Not one of those cards read "superstar". In all those trips to the nursery, I never found one superstar. Superstars are "made", they are not "born". They are "developed". Making a superstar takes training, encouragement, help, patience, and time. It takes being a sponsor.
What does it take to become a superstar? It take a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc. Where do these "attitude" type things come from? They are learned. They are taught. They are "caught". Here are the stages of the development of a superstar.
1. Have a real sponsor.
2. Learn to be a real sponsor.
3. Develop others who will be real sponsors.
4. Teach them to teach others to be real sponsors.
The secret to MLM success is found in this: the recruiter is not building a "multi-level" organization, it is all one level (and most of them will quit). The sponsor is building a duplicatable system that can run downline through his organization. This builds a powerful downline because it is built deep and strong.
What is the difference between a recruiter and a sponsor? It is the difference between "hype" and "help". The sponsor’s job begins when you enroll; the recruiter’s job is done when you enroll. The goal of the recruiter is to sign up people. The goal of the sponsor is to train leaders.
Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people. The key to success in MLM is found in two rules:
1. Be a sponsor.
2. Keep being a sponsor.
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Thursday, April 23, 2009
The Psychology of Color in Marketing
Ever notice that toys, books and children's web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to to pastels or muted blends.
Market researchers have had a field day identifying the colors and the likely effect they have upon us.
However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials.
For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.
In North American mainstream culture, the following colors are associated with certain qualities or emotions:
Red --excitement, strength, sex, passion, speed, danger.
Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow --warmth, sunshine, cheer, happiness
Orange -- playfulness, warmth, vibrant
Green -- nature, fresh, cool, growth, abundance
Purple --royal, spirituality, dignity
Pink -- soft, sweet, nurture, security
White --pure, virginal, clean, youthful, mild.
Black --sophistication, elegant, seductive, mystery
Gold -- prestige, expensive
Silver -- prestige, cold, scientific
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.
Want to test some of this out? Check out web sites belonging to companies with marketing budgets that allow for extensive research into what sells best.
Jaguar (http://www.jaguar.com)
A luxury car with a luxury web site. There's a predominance of black (sophistication) and silver (prestige). Jaguar markets to people with high incomes who view themselves as sophisticated and look for a prestigious vehicle.
Volkswagon Microbus (http://www.vw.com/microbus/)
Check out the predominance of yellow (happiness) and orange (playfulness). Matches the type of owners that Volkswagon is trying to attract, don't you think?
So how can you put this information to use?
First, think about your target market. Let's say that you are selling books for young children, but you are marketing to grandparents. You'd probably design the books in bright, primary colors (reds, blues, yellows) to appeal to the children who will use them. However, the marketing materials (web site, brochures, etc.) would be designed with grandparents in mind. You might decide to go with blues (trust, reliability), pinks (nurture, sweet, security) and yellow (happy, playful).
Of course, you would test your ads and colors on a small market segment before rolling out a large scale campaign.
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.
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How To Always Get A Yes Response
How To Always Get A Yes Response For Anything From Anyone So what is the true secret to getting agreements in every situation and getting what you want from people? Wouldn't life be really magical if you could always get thing done your way? Seems like a day dream doesn't it? Well there are people on this planet who always get what they want when they want it. They know how to get people to agree with them in any and every situation. Read on to discover how you can do the same and achieve mind blowing results. Agree with them- In order to get what you want from people you need to agree with them first even if they are not correct. Every person wants to be heard and people are more concerned about themselves than about anyone else therefore when you agree with them they would instantly have to agree with you as well. Treat them like a king- Treatment has a lot to do when trying to get a yes response for anything and everything from someone. This rule is simple. The better you treat a person the better that person's response would be towards you. They would find it extremely hard to deny anything you ask them once you treat them this way. Help them to get help- In order to get them to help you help them first. Think of it as a one time payment for a lifetime of regular income. Once you help someone without any personal motive that person is automatically urged to help you even if you don't ask for any help. This is how the human body functions and this applies to almost anyone and everything in our society.
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Saturday, April 18, 2009
Launches and Pre-Launches
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| Join Now (Photo credit: nedraweinreich) |
Friday, April 17, 2009
Network Marketing Compensation Plans
Network Marketing Companies have different types of Compensation plans. All tout them as the Best One for the home based business entrepreneur.
And since so many will be entering Networking for the first time due to our souring economy, and the need to earn extra income, many go blindly into a Company without understanding the compensation plan. Only after entering the program and working it for months do they realize what they need to do to earn a substantial income, or possibly how difficult earning that income may be. Compensation plans are written to entice distributors to enroll but to protect the profitability of the Company. Having a clear understanding of the Compensation plan will help you devise a strategy and pick the one that is right for you.
The primary ones are Binaries, or often called Binary , and Uni level plans, and variations thereof. There are different versions of the Uni level Plans, some are called a Forced Matrix . But both are entirely different. And can greatly affect your income and potential income, depending on the structure of the plan.
Binaries or Binary plans, generally offer the greatest chance at a significant income, but with limitations. Binaries traditionally offer the largest income potential, but can be more difficult to implement, as it requires you to build 2 teams. Remember, bi means 2 . So a binary requires you to build 2 distribution teams, one on your left, and one on your right, which are called legs . The IBO s (Independent Business Owners)or Distributors you recruit, or if you have a good upline, place beneath you, will build legs on the left and right as well. So you get a tree effect with you at the top of the tree, and all the branches or legs below you.
Products that are purchased by your down line are generally assigned a Point value, depending on the quantity purchased. A typical binary might assign point values ranging from 20 PV to 600 PV. These points are then put on each leg to the corresponding purchases.
For instance, your left leg may 20 distributors. And on a given week, that leg purchases enough product to give it a PV lets say 900 points.
On the right leg, you have 60 distributors. And their point total 2500 points. Provided you are qualified to receive commissions, which usually means you have made a qualifying purchase in the previous cycle( most are 30 days, some are 28) and have personally enrolled at least one IBO on your right and left legs.
In this example, you would receive a percentage amount of the points on your lesser leg. In this example, lets say it is 10 . You would receive 10 commission of the left leg, or $90. The 900 PV is deducted from your right leg, so now, for the new week you have 1600 points carried over to your right leg. And the process starts over. many binaries have bonus structures built in to them also based on how successful your downline has been at building their network.
This has been the basis of criticism of Binaries, or Binary Compensation.
Noticed I used 20 on the left and 60 on the right for illustration purposes. The reason is, despite your best efforts, it is difficult to maintain leg equality and thereby receive the maximum compensation. The best situation in a binary is to have your up line place people below you on the one leg, and then you only have to build out the one side. This can only be accomplished if you have a good up line, and are placed on an outside leg which enables you to receive spillover on the leg. To do that, I would investigate the Company, its distributors, and who your up line is or would be. Find out their track record of recruiting and spillover that you can benefit from. make sure you are put on a power leg.
Otherwise, you could be left trying to build 2 teams, and despite your best efforts end up with minimal compensation.
This is why many who have been in Networking will not participate or do not like a binary situation. They may have been in one of the situations where there is no spillover, and couldn t grow both legs. Those that make the largest incomes generally do so in a binary. Professional networkers that are looking at making 4,5, and 6 digit monthly incomes will only do Binaries, as these offer a greater income potential.
Recently, some network companies have implemented a new binary compensation program that pays on Both legs. This overcomes the objection that many have to the binary structure. For instance, in a compensation plan like this with a binary, and using the same 20/60 description above, you would be paid to 20 deep on your left, and 20 deep on your right.
Or, you would be paid on 1800 points, the 900 on your left, and 900 on your right. If you were being compensated at the 10 rate, your commission would now be $180.
These new Binary programs make a larger residual income within the grasp of more IBO s.
The other plan, the uni level, insures that more IBO s will make something, but not to the extent of a binary. You will hear many touting uni levels as the best way to get that money for a car payment, or that the difference in a household making it and going under is about $300 extra income per month. Uni level plans offer more the opportunity to make a smaller income, while binaries of the past generally offered fewer a larger income potential.
A Uni level plan would work something like this; You recruit the 1st person, who is placed directly below you. You would earn a percentage commission off of their purchases, and all your other personally enrolled or sponsored, at a rate of as much as 50 . However, those placed below you by someone else, would only pay you about 1 2 . So if you are in a Uni level, and someone placed below you by your up line is placed below you.
And they make a $50 purchase. Your commission on that would be generally around .50 $1.00. So, if you wanted to make $1000 extra per month, you would have to enroll lots of people, because you would need 1000 2000 distributors placed below you to make that $1000.
By the same example, lets say you had a binary that paid on both legs.
And you had the same amount of distributors making a similar purchase.
With 1000 distributors, lets say there are 300 on your left, and 700 on your right. And the 300 on your left make a $50 purchase, and the 700 on your right make a $50 purchase. And the PV assigned to that purchase is a conservative 20 PV. You would make, at a 10 rate, $600 on your left, and $600 off your right, for a total of $1200 before bonuses. That s a 20 increase. In this example, if we use 2000 distributors, 600 on the left, and 1400 on the right, your income would be $2400.
That s why serious network marketers look carefully at the compensation plans, and what they are, and how they are going to be successful with them. You should too, get all the information you can and ask questions before making a decision. By doing this, you can greatly reduce the length of the learning curve , and you are on your way to being a successful network marketer.
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